Postmates launches on-demand grocery delivery to take on Amazon and Instacart

Postmates today announced the official launch of a new grocery delivery service, called Postmates Fresh, that puts the company in more direct competition with Amazon and Instacart. Postmates, one of the longest running on-demand and logistics starups, has allowed its users to order items from grocery stores in the past. However, this new product, which will exist under a new grocery tab in its iOS and Android apps, is Postmates’ first official foray into grocery store partnerships. The com