Please watch this 40-second video about UberCab, aka Uber from 2010

Meet your new favorite superhero. 
This isn't your next Marvel feature film, but man, this is a good movie, I mean, ad. Here we have UberMan, and he wants to "save San Francisco from the incredible distractive and inconvenient transportation system."
Ride-hailing giant Uber is having a rough, rough, rough year so far. But luckily this little gem of a video was surfaced thanks to some dedicated reporters (h/t Harry McCracken).
Oh how far you've come, Uber. Check out Uber's old YouTube Chann