PlayStation leads console brands’ ongoing stranglehold on fall TV
GUEST: Mobile games haven’t heard the Call of Duty the past few weeks.
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are generating the most digital response to their ads. Below are or the top five most engaging gaming industry brands from October 16 through November 15.
In total, 40 brands ran 129 spots nearly 23,000 times, for a total estimated spend of $105.6 million. Of that spend, Sony’s Play
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