Patreon acquires Kit to let creators bundle merch in subscriptions

If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos or t-shirts can convince fans to pay a higher fee and keep them loyal with a physical connection. That’s why patronage platform Patreon just acquired Kit, a startup building a merchandise logistics backend so creators don’t have to fiddle with spreadsheets and stuff envelopes themselves.
“Over 60 percent of today’s Patreoncreators either want to or are already de