Pandora launches on-demand Premium subscription to challenge Spotify’s reign

Pandora is one of the oldest music streaming services around. Ever since it launched, users have had one main complaint: they want the option to choose their own music. Now, they finally can. The company is today launching Pandora Premium, a$9.99 a month subscription tier that leverages its acquisition of Rdio to finally offer a legitimate competitor to the likes of Spotify, Apple Music, and Google Play Music. On the face of it, it appears to work largely like you’d expect from an on-dema