P&G’s new digital ad strategy only works for them

GUEST: If you want lessons on digital advertising, don’t take them from a company that you have nothing in common with.
The advertising and tech worlds suffered a collective cranial explosion early this week after P&G announced that they were pulling back on some of the more targeted Facebook ads they’ve been running to consumers.
Before examining the merits of what they’re doing, it’s important to think about what P&G is — a multinational conglomerate of ho