Over 10 years, Martha Stewart has quietly become the perfect blogger

This summer marks 10 years since Martha Stewart started her lifestyle blog, The Martha Blog: The Official Martha Stewart Blog. It’s about Martha’s life, her family, her friends, her peafowl, and her desire to organize the 500 bottles of wine in her cellar. It’s also about Martha’s skills: at cooking, decorating, gardening, hosting, organizing, tweeting, crafting, farming, and caring for peafowl. Oh, and the act of blogging itself — arguably the dominant expertise of