Optimove raises $20 million for mobile marketing retention campaigns

Mobile marketing retention company Optimove has raised $20 million to help businesses keep the customers they already have by targeting them with special messages.
The company raised the money from Israel Growth Partners, a private equity investment firm that focuses on late-stage investments. It is the first funding round for the eight-year-old Optimove, after three years of 100-percent year-over-year growth. Optimove will use the money to expand its business of using targeted marketing an