Oldest living Aussie leader loves chugging beer so much, he's created his own

It sounds almost made up, but it's true. Australia's oldest living former leader is also a world-class beer-chugger. 
An ex-prime minister, Bob Hawke downs 'em in one go wherever he finds them. On the jumbotron, in the pub and among admiring fans. The man loves beer. It seems only logical that he'd eventually create his own. 
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Ever the legend (he did launch Medicare), Hawke lent his name to the new brand only