Notivize makes it easier for non-technical teams to optimize app notifications

A new startup called Notivize aims to give product teams direct access to one of their most important tools for increasing user engagement — notifications.
The company has been testing the product with select customers since last year and says it has already sent hundreds of thousands of notifications. And this week, it announced that it has raised $500,000 in seed funding led by Heroic Ventures .
Notivizeco-founder Matt Bornski has worked at a number of startups, including AppLovin and Wi