North Face apologizes after openly gloating about gaming Wikipedia for free advertising

In a marketing campaign idea that even the least savvy internet user could have told you was a terrible idea, the North Face decided to announce publicly earlier this week how it gamed Google Search results to promote its products by uploading photos of them to high-traffic Wikipedia entries.North Face even gloated about its success with a short, two-minute video detailing how shots of famous locales were swapped for similar-seeming photos featuring North Face product placement, inorganically j