Ninja’s first book isn’t literature — it’s a brand extension

JOHANNES EISELE/AFP/Getty Images While I paged through Ninja’s first book — with its few words sandwiched between high-gloss promotional photos and charts — I got the distinct feeling that I was consuming something from the future. The book, Get Good: My Ultimate Guide to Gaming, is itself gamified; it has a progress bar, for example, near the page numbers that’s akin to the one under most videos online. The text is big and pops, as they say, and the pages are broken up