New privacy bill would give parents an ‘Eraser Button’ and ban ads targeting children

Today, two senators have proposed a major update to one of the only federal privacy laws in the United States. If approved, the changes to the Children’s Online Privacy Protection Act (COPPA) would codify a set of parental controls and ban targeted advertising to young minors.
Sens. Ed Markey (D-MA) and Josh Hawley (R-MO) plan to introduce the bipartisan measure today that would amend COPPA in order to extend privacy protections to children up to age 15. COPPA already prohibits companies