New Facebook tool answers the question “Why am I seeing this post?”

Facebookannounced today that it is adding a feature called “Why am I seeing this post?” to News Feeds. Similar to “Why am I seeing this ad?,” which has appeared next to advertisements since 2014, the new tool has a dropdown menu that gives users information about why that post appeared in their News Feed, along with links to personalization controls.
Meant to give users more transparency into how Facebook’s News Feed algorithm works, the update comes as the company