Netgear opens its first retail store with B8ta in Silicon Valley

Netgear has dipped its toes into the retail market with the launch of a co-branded store with electronics retailer B8ta at a prime location at the Santana Row luxury outdoor mall in San Jose, California.
The new concept store opening today is the first in the networking company’s 20-year history, inspired in part by the stores of other product makers, such as Apple. The store is more like a showroom, which is the kind of experience-focused retail that B8ta is creating to add more