Native Gmail add-ons are coming — but they’ll be business focused

Google is now allowing third-party developers to integrate directly into Gmail with add-ons. Unlike the sort of Gmail utilities you may have used before (like Boomerang or Rapportive), add-ons will work directly in Gmail instead of through a Chrome extension. That will mean that they can work across Gmail on the web, in Android, and on iOS.
Google is launching this primarily as an enterprise feature for now. It’s working with Intuit, Salesforce, and Prosperworks already — so, for exa