Native ad spend increased 600% in 3 years, but early adopters are bailing

EXCLUSIVE: To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned to native ads, sponsored content, and influencer marketing tactics.
In fact, eMarketer’s recent projections show that U.S. native ad spend will reach more than $28 billion by 2018. But just how fast are native ads growing, and which verticals are getting the best results?
That’s the topic of a three-year study from Nativo (released to