Murdoch’s purchase of Sky would help shield Fox from declining U.S. ad market

(Reuters) – Twenty-First Century Fox’s plan to buy the remaining stake in Sky further insulates the Murdoch family-owned media company from a U.S. television advertising market roiled by sagging ratings, experts said.
In a highly-anticipated move, Rupert Murdoch’s Twenty-First Century Fox struck a preliminary deal on Friday to buy the 61 percent of British pay-TV firm Sky it does not already own for around $14 billion.
Owning Sky would give Fox, whose cable networks include Fox