mParticle raises $45M to help marketers unify customer data

mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding.
Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticlethat uses “modern data infrastructure” to deliver a personalized experienc