mParticle lands $17.5 million to boost access to ‘third wave’ of mobile data

Mobile data is key to a brand’s marketing and engineering success. To be data-driven in a world where the smartphone is only ever three feet away from the average consumer, 24 hours a day, seven days a week means collecting mobile data above everything.
Today, mParticle — a mobile data platform that allows brands to gather and connect customer information — has announced a Series B funding round of $17.5 million, led by new investor Bain Capital Ventures, along w