Mobile ad trends to watch for in 2017

GUEST: In 2017, the digital ad space will grow in size and complexity, creating more opportunities for advertisers and new challenges for market players. We’ll see more opportunities for ad placements within mobile apps and mobile messaging programs, but fake ad traffic generated by bots will continue to burn through advertisers’ budgets and erode trust in digital advertising.
Here are the top trends that will shape the digital advertising landscape in 2017.
Bots follow the money &md