Misfits Market raises $16.5 million for their ‘ugly’ produce subscription box

As grocery shopping moves online, one piece of the puzzle hasn’t been directly addressed: fresh fruits and vegetables. That also happens to be a category in which there is a ton of food waste, with a good deal of fruits and veggies never making it out of the grocery store to begin with.
Misfits Market has raised $16.5 million in Series A to handle just that.
Greenoaks Capitalled the round, but Misfits isn’t disclosing other participants in the financing. Other Greenoaks Capital inves