Microsoft’s fullscreen Xbox pop-up ads don’t have to be annoying

Screenshot by Tom Warren / The Verge When I turned my Xbox on yesterday, I was greeted with a fullscreen pop-up ad for Call of Duty: Modern Warfare III. I posted on X (Twitter) about it and thought nothing more of it because annoying as it was, this isn’t the first time Microsoft has used a fullscreen takeover to promote one of its new games — and Microsoft now owns Call of Duty.
But the internet wasn’t happy about this particular one. “Is this what we should expect now t