Microsoft's beautiful Surface Studio ad was shot with an industrial robot and Xbox

Microsoft’s Surface Studio unveil dazzled with a dramatic cover of "Pure Imagination" last week, leading many to claim the software giant’s video was far more exciting than Apple’s MacBook introduction. Behind the scenes, Microsoft used a robotic camera arm to capture the ad. The Beat reports that Microsoft made use of Motorized Precision’s KIRA, one of the latest robotic camera arms that can be controlled from a Windows app.
Microsoft even used an Xbox One Elite controll