Meta is ending support for custom face filters in its apps

Image: Cath Virginia / The Verge Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. That includes any created by brands and other third parties, the company wrote in a blog post today. Meta’s own AR effects will continue to operate, however.
The Meta Spark platform is used to create face filters like those you’d see on Snapchat or TikTok that make you look old or rei