Mesh Wi-Fi will come for us all: Asus ships Lyra system for $399

Back in January, when Asus announced its upcoming home mesh Wi-Fi system (then called "HiveSpot"), the market was already flooded. Now the HiveSpot has been renamed to Lyra, but it's mid-2017 and there are seven aisles in every Best Buy dedicated to mesh Wi-Fi routers. What could Asus possibly add to this conversation?
Lyra is a three-pack of tri-band 802.11ac mesh routers with max speeds of 2134Mbps. The routers also include something called "AiProtection" for security (with no recurring fee),