Meetup reimagines itself: ‘Everything has to be blown up once in a while’

14-year-old Meetup, a service that connects people around real-world events, is overhauling its image and apps today because, in the words of CEO Scott Heiferman, “everything has to be blown up once in a while.”
The social network hasn’t raised money for nearly a decade. It has 27.68 million users and hosts 257,075 groups. Each group pays about $12 a month, there are no ads, and the company is profitable, Heiferman says.
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