Medium buys Bay Area mag The Bold Italic to add to its paywall
Mediumis seeking to juice up its premium subscription content in its home market with the acquisition of The Bold Italic. The 10-year-old online culture magazine will go behind the $5 per month Medium membership paywall. The deal will keep The Bold Italic afloat when other San Francisco-local publications have struggled, following the shutdown of the The Oakland Tribune an SFist, plus the layoff of most of the Easy Bay Express.
The Bold Italiccould make Medium membership more appealing to Bay Ar
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