MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” announced today that it scored a $6.5 million investment led by Edison Partners.
“With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and cofounder Ari Brandt.
Also, with a new president and global chief revenue officer on board — Richard Kos