Max’s new homepage personalization tech makes viewers stick around, says exec

Illustration by Cath Virginia / The Verge If you’ve been on Max lately, you might’ve noticed more personalized rows of content across your entire homepage. That’s because the streaming service formerly known as HBO Max rolled out a new “whole page optimization” system in the US last month to get viewers to keep coming back — and Warner Bros. Discovery says it’s working.
Liesel Kipp, Warner Bros. Discovery’s senior vice president of global streaming