Maximizing data in a world gone “Madtech”

SPONSORED: This sponsored post is produced by mParticle.
For many years now, advertising technology and marketing technology have been two sibling disciplines unable to communicate. The methods and tools for managing data for advertising technology (adtech) purposes have been quite separate from the methods and tools of doing similarly for marketing technology (martech) purposes.
In many cases, that separation was intentional and for good reason — for example, to address privacy&