Masters of Mobile IV: Survival of the fittest data strategy (VB Live)

VB LIVE: You can capture more data than ever before — but do you know how to use it? Big players like Match are using sophisticated strategies to pull ahead in the fixed-pie world of ad buying. Join this VB Live event for insight into the sophisticated data strategies you need to leverage to stay competitive.
Register here for free.
“It’s an evolve-or-die, a survival-of-the-fittest type situation,” says James Peng, head of mobile and social acquisition at Match Group, whi