Marketing the TNW Way #17: 50+ Custom Dimensions in Google Analytics

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. During MeasureCamp London a few months ago I shared parts of our set up and promised to blog more about the custom data that we save. In a previous blog post I talked more about the 24 calculated metrics that we’re using. But it’s about time I do that as well for the 59+ c