Marketing language: The emotions and symbols that work best

GUEST: Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in front of screens, never before have people had to contend with and sort through so much language.
No wonder the average click through rate for a display ad is an abysmal 0.35 percent. More surprisingly, an email campaign is considered a success if only 25