06-02-2017 23:30 via feedproxy.google.com

Marketers: Big data is making you lazy (VB Live)

VB LIVE: Mozilla CMO Jascha Kaykas-Wolff will be joining our upcoming VB Live event, “Lean data for marketers: How your org can stand out among lazy competitors.” Join the roundtable to 
Register here for free.
Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly, those tools have focused on collecting, organizing, and finding insights from data. In
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