Marketers: Are you ready for Canada’s July 1 spam law?

GUEST: Canada has been called the “Great White North,” but starting July 1, it’s also poised to become the Great Spam-Free North.
That’s when Canada’s Anti-Spam Legislation (CASL) – one of the toughest laws of its kind in the world – reaches the end of a three-year transition period and its “private right of action” provisions take effect.
This means anyone who receives an unsolicited commercial electronic message — including emails, te