Magic Leap’s $2.6 billion bait and switch
Two years ago I attended an “Innovation in Immersive Storytelling” event at Industrial Light & Magic, featuring the Chief Game Wizard of Magic Leap. I should have known then, from all the strained corporate sorcery in that sentence, that their demise was inevitable. But in fact I went into that talk a Magic Leap skeptic, and came out … less so.
The Chief Game Wizard of Magic Leap has the relieved look of a man whose company has, 5 years and $1.6 billion later, finally rele
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