Lyft simplifies its subscription service with the $20-a-month ‘Lyft Pink’

Illustration by Alex Castro / The Verge Lyft is rolling out a new membership plan for riders who want discounts on car trips, bike and scooter rides, and other exclusive perks. Dubbed “Lyft Pink,” the membership plan costs $19.99 a month and comes with a 15 percent discount on all car rides.It’s a more simplified version of Lyft’s year-old “All-Access Plan,” in which customers paid $299 a month for up to 30 rides. The fine print is where things get a little c