Lyft is replacing the pink mustache with a psychedelic dash display that knows your name

Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a brightly colored, Bluetooth-enabled, LED gadget called the Amp. The device, which attaches magnetically to the dashboard, is designed to prevent those awkward car mix-ups with passengers. But moreover it aims to send the message that Lyft rides are more fun than your average Uber trip. Think of it as the i