LottoInteractive turns the lottery into a match-3 game with Star Match

LottoInteractive wants to bring the lottery to new audiences by changing it into a game. The Los Angeles company is announcing today it has launched the Star Match “match-3” game for the Georgia Lottery in the hopes of driving the convergence of the $36 billion mobile game industry and the $300 billion global lottery industry.
The mobile game gives players a chance to purchase lottery tickets and win cash prizes via digital scratchers with every play.
The thinking is that players hav