Lotame unveils Cartographer, its new approach to tracking user identity

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID solution.”
In other words, it’s Lotame’soffering to help businesses connect their visitor and customer data across platforms and devices.
We’ve written about plenty of other cross-device targeting technologies — and in fact, Lotame acquired one of them, AdMobius, i