Los Angeles-based SureSale is developing an independent certification service for used cars

Donny Hall, the chief executive and co-founder of the used car certification service, SureSale, knows used cars. The serial entrepreneur built and sold a previous business, CarSure, which was an insurance plan for vehicle repairs.
After selling that business in 2017 to Innovative Aftermarket Systems, Hall decided that his next venture would be to take on the used car industry’s dominant source for historical information about a vehicle — Carfax .
His Santa Monica, Calif.-based SureSa