L’Oréal beauty bot learns your style to make gift giving easier

L’Oréal has launched a bot named Beauty Gifter that asks both the gift giver and the recipient questions in order to sell personalized makeup and skin care gifts via Facebook Messenger.
The bot was first made available in a soft launch last week.
Beauty Gifter is one in a series of conversational experiences L’Oréal plans to create together with Automat Technologies, a Montreal-based startup that has operated primarily in stealth since its launch last year.
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