Lime will open brick-and-mortar scooter ‘lifestyle stores’

How can Limedifferentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks? Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. According to a job listing from Lime seeking a “Retail Store Manager,” the startup plans to open a “lifestyle brand store in Santa Monica”.
[Update: Following the publication of this article, Lime responded to our inquiry, telling TechCrunch “In th