LendingTree’s CMO explains what cost per lead and chicken salad have in common (VB Live)

VB LIVE: LendingTree landed a spot at the top of Fortune’s annual list of 100 Fastest-Growing Companies by helping their clients go beyond cost per lead and target the opportunities that drive bottom line results. Find out how they do it, and why it’s time to break out of the old metrics, in this VB Live event.
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In the lead gen arena, the argument is that spray and pray is out, and quality is the new black. Sam Yount, CMO of LendingTree, says that’s not n