Launching from beta, ProGuides is making money ensuring that gamers never play alone

When ProGuides pulled the covers off of its service earlier this year, the young Los Angeles-based startup intended to give gamers a way to train with professional and semi-pro esports players from around the world.
But as users signed on to the service, it became clear that they weren’t looking for training necessarily… Instead what players wanted was a ringer.
“After we launched the beta, we found some interesting user behavior,” says Sam Wang. “We found that gam