Kickstarter asks people to stop claiming their projects are ‘the world’s best’

Kickstarter is asking creators to stop claiming that their projects are “the world’s best,” and instead use realistic language to describe their campaigns. It isn’t banning the phrase altogether, but Kickstarter is today launching a new tool, alongside new recommendations and rules for projects, that discourages creators from using “superlatives,” or exaggerated claims about a product like “world’s fastest,” when naming their projects.
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