KFC's brand strategy is luring me in with gadgets
There are two rules for eating fried chicken. Rule one: do not touch anything while eating fried chicken. Rule two: use those dang wet wipes! They're there for a reason. So KFC, a company that should know those two rules well, is now saying phooey to them and encouraging its customers to play with their electronics while eating fried chicken. Grease nooooo. Hot on the heels of its photo printer chicken bucket and keyboard tray, KFC is launching its "Watt a Box" in India, which is a box of chicke
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