KFC sneaks ads onto Spotify Premium by taking over artist profiles

Memac Ogilvy via Design Taxi Dubai-based ad agency Memac Ogilvy and KFC Arabia found a way to circumvent Spotify Premium’s ad-free platform: they took over the profiles of three artists from the region. The campaign, featured on Design Taxi, worked with artists Flipperachi, Moh Flow, and Shébani to replace their profile headers, album covers, and profile avatars with photos of KFC’s new burger. The press video boasts that it was “the first campaign ever on Spotify Premi