iTunes is down for many users around the world [Update]

Update 3: Apple seems to have finally resolved the issue. iTunes is back up. Join the club. Numerous users are reporting iTunes is currently unavailable. So in case you can’t turn on your Apple TV, update your apps or buy your favorite album – you’re not the only one. Apple hasn’t confirmed the outage on the official iTunes Twitter account, but the Twitterverse has taken notice. Weird. Apple Status page says iTunes Store is fine. But I get “service unavai